AARON FIELDS
INNOVATIVE CULTIVATOR
With over 15 years of experience leading at the intersection of culture, commerce, and innovation, I’ve built a career defined by impact. From launching storefronts to scaling global platforms, my work spans every facet of retail and e-commerce, driving growth and shaping industries. My journey began at House of Hoops and Villa, evolved through founding Nojo Kicks—Detroit’s sneaker institution—and extended into high-impact roles at PacSun, StockX, Stadium Goods, and NTWRK, which later merged with Complex to become a media and commerce powerhouse.
KEY ASPECTS
Business Strategy & Development
E-commerce & Marketplace Strategy
• Business Development and Growth Planning
• Building & Scaling Startups
• Revenue Optimization
Industry Expertise
Sneakers & Collectibles Market Insights
• Resale and Authentication Systems
• Product Development for Consumer Goods
Operations & Execution
Project Management & Strategic Execution
• Process Optimization & Workflow Streamlining
• Client Success & Relationship Management
Streamlining
Brand Partnerships & Creative Collaborations
• Storytelling for Gen Z & Emerging Markets
• Influencer Engagement and Content Strategies
Marketing & Storytelling
Brand Partnerships & Creative Collaborations
• Storytelling for Gen Z & Emerging Markets
• Influencer Engagement and Content Strategies
Data-Driven Decision Making
Data Analysis & Business Intelligence
• Market Research & Trend Forecasting
• Key Performance Metrics & Reporting
Leadership & Mentorship
Team Leadership & Cross-Functional Collaboration
• Coaching, Mentorship & Talent Development
• Conflict Resolution & Change Management
OUTLOOK
Forward-Thinking
Throughout my career, I’ve partnered with an extensive roster of industry leaders, including Nike, Xhibition, Fear of God, Nicki Minaj, Loci, DetroitWick, SneakerCon, and many more. These collaborations have generated millions in revenue while fostering authentic connections between brands and audiences.
My approach is rooted in a deep understanding of cultural relevance, a passion for innovation, and a relentless drive to solve complex challenges. Whether scaling marketplaces, crafting disruptive strategies, or forging brand-defining partnerships, I operate with a solutions-first mindset and a vision for long-term growth. Outside of work, my fascination with cutting-edge technology and automotive engineering fuels my perspective on progress and precision.
I bring more than expertise—I bring a proven ability to transform ideas into legacies, connecting commerce with culture and delivering value that lasts.